BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20260122T180000Z
DTEND:20260122T190000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Are You Underfunding Your Future? Rethink GTM Budgets for Growth\, Visibility & Competitive Advantage - A Business as "Un"usual Livestream Event
DESCRIPTION:Are You Underfunding Your Future? Rethink GTM Budgets for Growth\, Visibility & Competitive Advantage\n\nA Business as "Un"usual Livestream:\n\nMid-market leaders face rising costs\, shifting buyer behavior\, and growing pressure to do more with less\, yet most still budget by tweaking last year's numbers. That outdated approach no longer matches what it takes to drive demand\, win attention\, and stay competitive.\n\n\n\nIn this Business as "Un"usual session\, Red Caffeine CEO Kathy Steele and Founder and CEO Chris Arndt break down how to fund growth today and why most companies are under-investing without realizing it. You'll learn how top performers allocate GTM spend\, what budgeting decisions impact competitiveness\, and how to shift toward a more agile\, outcome-driven investment model. \n\nRegister now for priority access to this livestream!\n\nOr Watch the Livestream Here: https://www.linkedin.com/events/7405007587475275776/\n\nSession Highlights:\n\n\n	Benchmark your GTM budget to uncover hidden spend gaps and missed growth opportunities\n	Ditch last year's numbers and build a budget that funds your actual growth goals\n	Invest smarter across people\, programs\, and platforms to drive visibility and revenue\n	Design a flexible GTM system that adapts fast and scales what works\n\n\nRegister for the event and learn from someone who's walked through it.
X-ALT-DESC;FMTTYPE=text/html:<h2>Are You Underfunding Your Future? Rethink GTM Budgets for Growth\, Visibility &amp\; Competitive Advantage</h2>\n\n<p><span style="font-size:18px"><strong>A Business as &quot\;Un&quot\;usual Livestream:</strong></span></p>\n\n<p>Mid-market leaders face rising costs\, shifting buyer behavior\, and growing pressure to do more with less\, yet most still budget by tweaking last year&rsquo\;s numbers. That outdated approach no longer matches what it takes to drive demand\, win attention\, and stay competitive.<br />\n<br />\nIn this Business as &quot\;Un&quot\;usual session\, <a href="https://www.linkedin.com/company/redcaffeineinc/" target="_blank">Red Caffeine</a> CEO <a href="https://www.linkedin.com/in/kathleenmsteele/" target="_blank">Kathy Steele</a> and Founder and CEO <a href="https://www.linkedin.com/in/chrisarndt/" target="_blank">Chris Arndt</a> break down how to fund growth today and why most companies are under-investing without realizing it. You&#39\;ll learn how top performers allocate GTM spend\, what budgeting decisions impact competitiveness\, and how to shift toward a more agile\, outcome-driven investment model.&nbsp\;</p>\n\n<p><a href="https://www.redcaffeine.com/business-as-unusual#register-section" target="_blank"><strong>Register now for priority access to this livestream!</strong></a></p>\n\n<p><strong>Or Watch the Liv<span style="font-family:arial\,helvetica\,sans-serif">estr</span>eam Here:&nbsp\;</strong><a href="https://www.linkedin.com/events/7405007587475275776/" target="_blank">https://www.linkedin.com/events/7405007587475275776/</a></p>\n\n<h4>Session Highlights:</h4>\n\n<ul>\n	<li>Benchmark your GTM budget to uncover hidden spend gaps and missed growth opportunities</li>\n	<li>Ditch last year&rsquo\;s numbers and build a budget that funds your actual growth goals</li>\n	<li>Invest smarter across people\, programs\, and platforms to drive visibility and revenue</li>\n	<li>Design a flexible GTM system that adapts fast and scales what works</li>\n</ul>\n\n<h4><a href="https://www.redcaffeine.com/business-as-unusual/#register-section" target="_blank">Register</a>&nbsp\;for the event and learn from someone who&rsquo\;s walked through it.</h4>\n
LOCATION:Virtual Event
UID:e.9129.9948
SEQUENCE:3
DTSTAMP:20260417T165914Z
URL:http://business.schaumburgbusiness.com/events/details/are-you-underfunding-your-future-rethink-gtm-budgets-for-growth-visibility-competitive-advantage-a-business-as-un-usual-livestream-event-9948
END:VEVENT

END:VCALENDAR